At its heart, the new Time Out experience had to allow users to find content that was more meaningful to them. This meant putting mobile at the heart of the strategy.
Redefining an iconic institution
Since 1968, Time Out has grown to become the definitive guide on entertainment, events, and must-do experiences in some of the biggest cities in the world. Towards the end of 2013, Time Out recognised that their digital offering needed to transform to meet and ideally exceed the expectations of a very engaged and passionate readership.
Optimized design based on empirical evidence
The new Time Out experience went beyond a redesign. In the months spent collaborating – with a multidisciplinary team from UI Centric integrated with the Time Out in-house digital team – we together built a complex yet intuitive multiplatform customer experience. UI Centric understood how important it was for Time Out readers to access valuable content anytime, anywhere, and on any device. And with our commitment to continually develop stronger and more innovative solutions across all devices and consumer touch points, the experience had to be truly responsive, no matter how users engaged it, be it desktop, mobile or tablet.
At a glance
Complete reimagining of all digital properties
Native applications across all major platforms
User-tested design - from concept to development
Seamless integration between websites and native apps
3rd party app integrations including Uber, Urban Airship, Gigya, Livefyre, Apptentive, Bookings
Multi platform strategy
In addition to the website work undertaken, UI Centric were also tasked with designing and developing a full range of native applications for all the major mobile operating systems and devices. The applications, optimised to the available screen estate were designed to work seamlessly alongside the new website; utilising and enhancing the existing content available so they could update automatically with the latest published features, reviews and posts in addition to utilising device specific capabilities for enhanced user engagement. With discoverability at the heart of the experience, simple access to surprising and inspirational content across all devices means that each and every experience within Time Out has become unique and personal.
"The project management was communicative & responsive, the designers and developers were fast, creative, and very cooperative problem solvers. I could not recommend UI Centric more highly for your development needs, and Time Out looks forward to continue working with them in the future."
- Time Out

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