MTV revolutionized the music business when it launched its first 24/7 music video channel in 1981. Since then it has gone on to become one of the leading international youth entertainment brands in the world, with a global reach of over half a billion households. Now with a host of channels catering to a wide range of musical tastes, and a diverse range of commissioned programming aimed at the youth market, MTV offers a rich mix of content, from reality shows to comedies and celebrity news.
MTV News is the brand’s flagship app, delivering the latest music news, celebrity gossip, video clips and photos directly to mobile devices, across all major platforms. UI Centric were engaged to create a Windows 8 application that reflects the up-to-the-minute reputation of MTV’s entertainment news service, delivering the broadcaster’s huge depth of content in a brand-friendly design.