LiveScore is widely recognised as the ultimate destination for the real-time delivery of live sport data. With thousands of live football matches every week, as well as hockey, basketball, tennis and cricket, bringing the flagship experience to life on iOS, Android, and subsequently Windows, was a complex brief perfectly suited to UI Centric’s expert user experience and design capabilities.
We were tasked with developing a device that would allow users to navigate through the plethora of content in an elegant manner, using streamlined design to keep the experience straightforward, efficient and enjoyable. Bringing this multitude of information – that only sport can generate – to the consumer in a slick, simple, called for an intricate UX process from beginning to end, including detailed analytics on user behaviour collated from previous LiveScore incarnations.
The resulting LiveScore mobile experience is as comprehensive as they come. With an army of scouts crowd-sourcing vital statistics at each event – including every goal, yellow card, ace, corner and much more – the task involved in bringing the sheer amount of live information to life was mammoth. It needed to be understandable, navigable and intuitive, in a way that was beyond the capabilities of most traditional digital design agencies.
However, with our best-in-class laboratory-based UX process, polished infographic design, and leading development teams, the result has been an over-whelming success that continues to earn UI Centric recognition and plaudits from punters and peers industry wide.