How Stuff Works is an online source of information for millions of people of all ages, operating from a simple premise: Demystify the world and do it in a simple, clear-cut way that anyone can understand. The award-winning subsidiary of Discovery Communications has striven to provide intelligent, dependable, and easy-to-understand explanations of how the world really works since it was first created in 1998, covering thousands of subjects from the sublime, the ridiculous, to the deadly serious.
Alongside it’s wealth of information and articles, How Stuff Works features quizzes, galleries, games and videos, with a host of online shows and podcasts seeking to shed light on the mysteries of life, including such esoteric masterpieces as ‘Stuff They Don’t Want You To Know’, ‘Stuff Mum Never Told You’, and ‘Stuff From The Future’. UI Centric were commissioned to provide a full end-to-end service in the development of a How Stuff Works app for Windows 8 tablets, taking the project through user experience testing, design and build, and submission of the product to the app store.
To ensure the depth and breadth of content available via the app (consisting of tens of thousands of media assets and articles) wouldn’t overwhelm users, we developed a clean, simple and easily navigable interface using the Windows 8 standard grid. The Home page leads with the most popular How Stuff Works content, featuring links to articles and media clips, plus in-app advertising for upcoming shows on the Discovery Channel. Scrolling through the other main screens takes you to ‘Channels’ and ‘Stuff’, which offer alternate paths for discovering content. ‘Channels’ headlines a variety of subjects, such as culture, health, adventure and animals, which lead to How Stuff Works articles and media pertaining to each subject, and related subjects for further exploration. ‘Stuff’ aggregates content under type, so a user can discover all podcasts, quizzes, articles and videos, independent of subject matter. The app is fully searchable, and users can instantly share their discoveries via social networking sites from within the app.