Award-winning food website Epicurious.com, owned by internationally renowned lifestyle publisher Condé Nast, offers over 30,000 tried and tested recipes from professional chefs and home cooks, alongside an ever growing database of member-submitted recipes. Hints, tips and further recipes are also drawn from Condé Nast’s food magazines ‘Bon Appétit’, ‘Gourmet’ and ‘Self’. New recipes and content are published on the website every day, with a focus on cooking, entertaining, eating out, staying healthy, and shopping.
Condé Nast engaged UI Centric to develop an inspirational Windows 8 application that brings the depth of content of the Epicurious website to a mobile platform. We identified the leading attributes of the app to be clarity, simplicity and searchability, with an emphasis on discovery, and these requirements informed our design process.
The app’s main hub leads with a recipe of the day, including an enticing photo, user rating, and brief summary of the dish. A group of tiles feature a further selection of recommended recipes, and users are also able to browse recipes from a list of meal categories, from Easter Mains to Spring Cocktails. A global search box allows users to make a quick search for any recipe. The Bottom App Bar enables searches to be sorted by relevance, rating and photos. Further search filters also allow users to refine their search by categories, ingredients and type of meal (lunch, dinner, special occasions etc). Once a user has discovered their perfect meal, they open the full recipe. This begins with an overview of the dish, detailing how many servings the recipe will provide, the main ingredients, and a helpful hint for preparation. A full list of ingredients is shown in its own tile, and a swipe will scroll to full instructions for preparing the dish. Navigation is simplified through use of Windows 8 Snapview, enabling users to jump between sections quickly. Favorite recipes can be saved or shared on social networking sites via the Charm Bar.
Additional functions currently under development include:
Recipe Box – aggregating saved recipes across every device on which a user accesses Epicurious.
Shopping List – ingredients for saved recipes presented in a viewable shopping list format.