The Daily Show is a Comedy Central news and political satire variety program, hosted by the quick-witted Jon Steward. As a flagship brand, with millions of fans, Viacom US approached UI Centric to expand audience reach and engagement through a companion tablet application experience that compliments the highly popular TV program.
UI Centric designed and developed a tablet application rich in content, including streamed program video clips, interviews, bios and articles, enhancing the viewing experience. The tablet application provides regular content updates and reminder notifications of upcoming events so viewers never need miss out.
The tablet application has been monetised through Microsoft in-app advertising along with analytics to monitor, measure and optimise the application performance.
Working against an accelerated timeframe required a disciplined approach to project management. Each project stage, including wireframing, graphic design, development and QA was delivered on time against a detailed project plan. The hard work paid-off with a successful early launch to the application store.